How To Market Music: A HIGHLY EFFECTIVE No-Fail 3 Step Music Marketing Formula That Works

How To Market Your Music More Effectively

Knowing how to advertise your music is without a doubt THE most important thing that can be done for your music business as well as your music career as a whole. You know it’s something that must be handled and if you’re not making efforts to learn how to market your music better then you should know that, at least, nothing serious will ever happen in your music business career.

The first thing to consider is if you’re currently managing the standard elements of an effective music marketing campaign.

What do I mean by this?

To begin it is critical to assess where you’re at right now and determine whether or not you know and understand just what the basic components of a highly effective music marketing campaign are? Let’s face it, in the event that you plan on making a name on your own in the music industry it is critical to realize you’ll be investing plenty of your personal money and time into your music career. If you’re certain your absolute goal would be to mold your music talents into a true “music business” and you have no doubts concerning the career path you’ve chosen… then you’ll want to be as efficient and productive since you can possibly be.

Most indie bands and musicians whether from the Rock, Hip Hop, Folk or any genre for that matter, tend to work on just a few of the three essential requirements of effective music marketing. For instance most musicians are excellent at connecting with audiences. What with Facebook, Instagram, Twitter and YouTube in the mix, communications have become stupid simple for today’s musician.

On the other hand, requesting the sale is occasionally handled effectively but tends to be approached hap-hazardly and with out a formula or the necessary accompanying awareness campaigns. This lack-luster approach will dampen the efforts of even the hardest working bands and musicians in the industry. Unfortunately, applying only one or even two of these key components without the essential third element in a music advertising campaign won’t generate maximum returns for the time invested. This just isn’t how to market music effectively.

Don’t get me wrong, getting your name on the market and partaking in conversations with fans could be cool, even self gratifying and it’s much better than not doing anything at all, but imagine how much more effective you’d be if you visited work on these essential marketing areas of your music business armed with a formula and a pin-point focused purpose.

The Solution To Ineffective Music Marketing

The bottom line is that when you break down the intricacies on how to market your music effectively, it becomes apparent that as a musician, it’s important to discipline yourself to focus on the elements that are most productive for the music business growth. Broken down in an an easy task to follow process these components of music marketing and music promotion essentially consist of a 3 step formula:

Step #1 – Create Awareness: Find an audience who appreciates your music style, your sound and your identity. Take the steps essential to communicate your musical message in their mind. All you do should create a knowledge for you and your music all the time. Approach this with precision and a firm direction and your music business foundation will undoubtedly be solidified for years to come.

Step #2 – Connect with Your Audience: I mentioned earlier how stupid simple it is for connecting with fans today. Instagram, Facebook, Twitter, YouTube and the countless other online “hangouts” get this to process a breeze. Once you’ve laid the initial groundwork and you’ve made your audience aware of just what you have to offer, work on maintaining those important on-going relationships with your fans, the media and the all important music business contacts you collect on the way. Your fans and contacts want to know you are for real. That you care about them. You are here for the long-haul. Making connections with them and keeping them involved with your growth process will ensure this happens for you personally.

Step #3 – Sell Your Stuff (Require the sale): This one is vital. If you don’t have products to sell… you do not have a music business. Working to create a steady, consistent cash flow for your music business is paramount to your long-term success. Entice fans to invest their money and purchase your stuff and the others of one’s music marketing processes will flow and flourish so easier.

Yes! It’s Easier Said Than Done

I recognize that it’s better to talk about these things than it is to create them happen in your career but this is what the music business is focused on so incorporating these procedures into your music business campaign is crucial, or you merely won’t last long enough to make dent in the music world.

And that’s not what we wish for your music career… could it be?

Again, it might seem easy enough to map these things out on paper but the truth is that a lot of bands and musicians will find a hundred and one ways to screw this up.

You’ll either spend a lot of time on creating awareness and connecting together with your audience but then fail to require the sale. Or you’ll ask for the sale way to often and just forget about connecting together with your people. I mentioned earlier that it is cool to get all gung-ho, get busy, and head on out there and do a bunch of music marketing, but if you’re not touching all three elements of this process on how best to market music, then you’re missing the boat and much more importantly… you’re fans will not be “feeling” your vibe. They just won’t interact with you on a deeper level. Without connection, there’s no sales and without sales, you do not have a music business.

Don’t BELONG TO the Marketing Music Business Trap

You’ve seen them. They’re everywhere. Lame pr announcements that musicians love to distribute nowadays. These pr announcements are posted and sent to my inbox on a regular basis with headlines like: “Johnny Come Lately, the most recent Album Release from the 123 HOW EXACTLY TO Rock & Roll Band”. Go ahead… admit it. You’ve probably sent out something like this yourself at once or another.

music Unfortunately there are some problems with this spray and pray technique that’ll be blatantly obvious when you stack up a headline such as this against my 3 step process. See the press release handles the “Creating Awareness” aspect and also touches lightly on the “Selling Your Stuff” step nonetheless it does not connect and that my pal is really a no no. It’s 100% self interested and sadly, it will fail every time it’s used.

Fans and media see through this. All the band wants may be the money. For some unknown reason the band is expecting us to head on over to the link contained in their press release and click on the buy button. But where’s the connection? What about the awareness we are in need of BEFORE they ask for the sale?